Privacy Policy

Last updated: 7 November 2026

This policy explains what personal information we collect when you visit au.ifshe.com or buy from us, how we use it, who we share it with, and the choices you have.

1. Who we are

au.ifshe.com is run by Ifshe Jewelry Co., Limited (Hong Kong company number 74640664), Room 602, 6/F, Kai Yue Commercial Building, No. 2C Argyle Street, Mongkok, Kowloon, Hong Kong. We are responsible for your personal information as described here. For any privacy question or request, email cs@ifshe.com.

2. What we collect

• Order and contact details: your name, shipping and billing address, email address, phone number, and what you ordered.
• Personalisation content: the photos, names, dates and engraving text you send us so we can make your piece.
• Payment details: payments are processed by PayPal. We receive confirmation of your payment and the details PayPal passes on for the order, such as your name, email address and transaction number. We never see or store your full card number.
• Messages: what you write to us by email or through our contact form, and our replies.
• Account details: if you create an account, your email address and order history. You sign in with a one-time code sent to your email, so we do not hold a password for you.
• Browsing information: your IP address, device and browser type, the pages you view and the items you add to your cart, collected through cookies and similar technologies (see section 7).

We need your order and contact details to make and deliver your order; without them we cannot complete it.

3. How we use it

• To make and deliver your order: producing your piece, shipping it, and handling returns, exchanges and quality issues.
• To keep you updated about your order: order and shipping emails. If a parcel runs into a delivery problem, or we need an answer from you before we can make or ship your order, we email you and, if you gave us a phone number, may also send a text message. These are service messages, not marketing.
• To answer your questions and put things right when something goes wrong.
• To send marketing emails, only if you signed up for them. Every marketing email has an unsubscribe link. We do not send marketing by post or phone, and we never pass your details to other companies for their own marketing.
• To understand how our shop is used and to measure our advertising, using the tools described in section 7.
• To prevent fraud: Shopify and PayPal run automated checks on orders and payments. We do not use credit reference agencies, and no credit check is carried out.
• To meet legal obligations, such as keeping tax and accounting records.

We do not sell your personal information, and we do not make decisions about you based solely on automated processing.

4. Who we share it with

We share personal information only with the companies that help us run the shop and fulfil your order, and only what each of them needs:

• Shopify, the platform our shop runs on (hosting, checkout, order management, customer accounts and email). Shopify's own use of data is described in its privacy policy.
• PayPal, which processes your payment.
• Our workshop in Guangzhou, China, and the production partners who make some of our pieces. They receive your order details and personalisation content, and your shipping address when they ship your order directly.
• Shipping carriers, such as YunExpress and the local postal and courier services that deliver your parcel. They receive your name, address, phone number and email address.
• Twilio, which delivers our service text messages.
• Our email and customer service tools.
• Google and Pinterest, for analytics and advertising (see section 7).
• Courts, regulators or law enforcement, where the law requires it or to protect our rights or other people's safety.

If our business is ever sold or transferred, your information may pass to the new owner, who must keep to this policy.

5. Where your information is processed

Our company is based in Hong Kong and our workshop is in mainland China, so your information is processed in Hong Kong and mainland China. Shopify and our other service providers also process it in Canada, the United States, Ireland and other countries where they operate.

6. How long we keep it

• Order records: as long as tax and accounting law requires.
• Personalisation content: as long as we need it to make your order and to handle any quality issue, return or reorder. You can ask us to delete your photos at any time; this does not affect a piece that has already been made.
• Messages: as long as needed to resolve your request and any follow-up.
• Marketing preferences: until you unsubscribe.

7. Cookies, analytics and advertising

We use cookies the shop needs to work, for example to keep your cart and complete checkout. We also use Shopify's analytics, the Google tools that come with our Google & YouTube sales channel, and the Pinterest Tag. These help us understand how visitors use the shop and measure our ads on Google and Pinterest, and these partners may collect information about your activity on our shop and on other websites over time.

Where a cookie banner is shown to you, analytics and advertising cookies are used only if you accept them. To change your choice later, delete our cookies in your browser and the banner will appear again. You can also block cookies in your browser settings, and turn off personalised ads in your Google and Pinterest account settings. Our shop does not respond to "Do Not Track" browser signals.

8. Your choices and rights

You can ask us for a copy of the personal information we hold about you, and ask us to correct or delete it. Email cs@ifshe.com. We may need to confirm your identity first, and we reply within one month.

We handle personal information in line with the Australian Privacy Principles. The overseas recipients of your information are located in the countries listed in section 5. If you have a complaint, please contact us first; if you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (oaic.gov.au).

9. Children

Our shop is not intended for children under 16, and we do not knowingly collect their personal information. If you think a child has given us their information, contact us and we will delete it.

10. Security

Payments go through Shopify's secure checkout and PayPal, and access to order information is limited to the people who need it to make and ship your order. No method of sending information over the internet is completely secure, but we take care to protect your information.

11. Changes to this policy

If we change this policy, we will publish the new version here with a new "last updated" date. If a change is significant, we will also let you know by email where we can.